McArthur Law Group
Jasper, Georgia • Criminal Defense & Personal Injury Law — https://mcarthurlawgroup.com/
Project Snapshot
What they needed: A full website rebuild and hosting rescue after being left on an outdated server by a large agency that stopped responding to update requests.
What we delivered: Seamless migration to our managed hosting, a clean WordPress redesign with practice-area landing pages, and local SEO plus Google Business Profile optimization—all completed in six weeks.
The Challenge
Prospective clients looking for Nicole L. McArthur online found only a slow, dated site that wasn’t mobile-friendly and lacked clear calls to action. Key pain points included:
- Outdated theme with broken contact form and no SSL certificate
- No individual pages for core services like DUI Defense, Juvenile Defense, or Personal Injury
- Hosting locked behind an unresponsive agency, blocking timely content edits
Our Approach
- Hosting Migration — Coordinated DNS transfer, cloned the legacy site, and relaunched on our secure, fast server stack with daily backups and SSL by default.
- Information Architecture — Expanded the site into dedicated pages for DUI Defense, Juvenile Defense, Probation Violations, Domestic Violence, Traffic Citations, and Personal Injury, each with clear “Request a Free Case Evaluation” buttons.
- Design & Build — Implemented a modern, mobile-first layout featuring a hero headline (“Your Criminal Defense Attorney”), an Avvo badge strip, and a sticky click-to-call bar on mobile.
- Local SEO & GBP — Optimized on-page copy for Jasper and North Georgia keywords, embedded Google Maps, and synced NAP data across the new Google Business Profile.
- Trust Signals — Added client testimonials, Avvo awards, and a secure contact form routed directly to the attorney’s inbox for same-day response.
Outcome & Early Impact
- The new site loads in under 2 s on mobile and desktop.
- Brand-name searches now surface the website and Google Business Profile side by side.
- Service pages appear for “DUI lawyer Jasper GA” and similar queries within the first six months.
- Clients can request case evaluations 24 / 7 via the secure form or one-tap call buttons.
Site Highlights
- Hero banner with instant “Free Case Evaluation” CTA
- Practice-area icons guiding visitors to key services
- Avvo rating badge and testimonials carousel for social proof
- ADA-conscious color palette and keyboard-friendly navigation