Kennesaw Health and Wellness
Kennesaw, Georgia • Chiropractic Care & Wellness — https://kennesawhw.com/
Project Snapshot
What they needed: A full digital launch—logo, brand standards, and a website—to move beyond a lone Google Business Profile and make scheduling effortless for new patients.
What we delivered: A calming, health-forward brand identity and a mobile-first WordPress site with Zocdoc scheduling baked in, all built from the ground up in six weeks.
The Challenge
Kennesaw Health and Wellness had no online home outside of basic map listings. Patients searching for a chiropractor found only a phone number—no services, no story, no way to book after hours. We set out to:
- Create a trustworthy brand that stands out in a crowded local wellness market
- Launch a streamlined site covering Home, About, Services, and Contact
- Embed real-time scheduling so patients can book 24/7 without phone tag
Our Approach
- Brand Identity — Crafted a soothing teal-and-navy palette, modern serif/sans font pair, and a flexible logo lock-up that scales from storefront signage to favicon.
- Site Architecture — Mapped a simple four-page structure with clear, scroll-friendly sections and anchor links for quick navigation.
- Zocdoc Integration — Embedded the “Book Now” widget in the hero and sticky nav, syncing appointment slots directly with the clinic’s calendar.
- Local Visibility — Implemented LocalBusiness schema, consistent NAP details, and backlinks to the Google Business Profile to boost local SEO.
- Performance & Accessibility — Optimized images, added alt text, and ensured color-contrast compliance for an inclusive experience across devices.
Early Impact
- The new site now ranks #1 for brand-name searches within Kennesaw and nearby ZIP codes.
- Patients can secure appointments online in under two minutes—no phone calls required.
- The practice reports a steady stream of first-time bookings traced directly to the website form.
Site Highlights
- Hero banner with an instant “Make Your Appointment” Zocdoc button
- Service icons explaining chiropractic techniques in plain language
- Hours & location block featuring an embedded Google Map for one-tap directions
- Accessible color palette and keyboard-friendly menus throughout