Custom Choice Acrylics

Canton, Georgia • Acrylic Display Manufacturerhttps://customchoiceacrylics.com/

Custom Choice Acrylics Website

Project Snapshot

What they needed: An up-to-date, sales-ready website that actually shows off their craftsmanship and ranks for the right search terms.
What we delivered: A full-site redesign, professional product photography, and targeted on-page SEO—wrapped in a faster, mobile-friendly build.

The Challenge

Their previous site looked stuck in the early 2010s: narrow layout, dated fonts, grainy images, and pages full of outdated specs. Worse, the content wasn’t built for search, so prospective buyers rarely found them online. Custom Choice needed a modern, visually driven site that:

  • Positions them as a premium, made-in-Georgia manufacturer
  • Highlights real project examples to build trust with architects, retailers, and exhibit houses
  • Generates new quotes through better organic visibility and clear calls to action

Our Approach

  1. Discovery & Strategy — Stakeholder interviews, competitor tear-downs, and SEO keyword mapping focused on “custom acrylic displays,” “retail fixtures,” and Atlanta-area queries.
  2. Design & Build — Re-platformed on WordPress with a clean, modular layout, full-width galleries, bold typography, and micro-interactions that guide visitors from inspiration to inquiry.
  3. Portfolio Photography — On-site shoot capturing high-res POP displays, museum cases, and retail fixtures; every image optimized for web without losing detail.
  4. SEO & Performance — Asset compression, lazy loading, schema markup, and keyword-rich copy. All pages now score 95+ in Google Lighthouse.

Results (First 90 Days Post-Launch)

  • +47% organic traffic
  • +32% quote-request submissions
  • −1.6 s average page-load time
  • 4 new B2B clients from the revamped portfolio page

Site Highlights

  • Drag-to-compare slider showing “before vs. after” displays
  • Filterable portfolio grid (by industry, material thickness, or finish)
  • Sticky “Request a Quote” CTA that follows users on long-scroll pages
  • ADA-conscious color contrast and keyboard-navigable menus

“The new site finally matches the quality of our work. We’ve already picked up projects with two national retailers who found us through Google.”
— Steve G., Operations Manager, Custom Choice Acrylics

Services Provided: Website Redesign · WordPress Development · SEO & Content Strategy · On-Site Photography · Hosting & Ongoing Maintenance

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