Melinda Taylor Law
Marietta, Georgia • Criminal & Family Law — https://melindataylorlaw.com/
Project Snapshot
What they needed: A complete digital presence—brand guidelines and a conversion-focused website—to move beyond a lone Google Business Profile.
What we delivered: A cohesive brand identity anchored by the client’s new logo and a mobile-first WordPress site with clear practice-area pages, free-consultation forms, and click-to-call actions—all launched in 2020 as one of CMD Designs’ first projects.
The Challenge
Prospective clients searching for legal help in Marietta could not find a dedicated website for Melinda Taylor. Without service information or an online contact path, most leads defaulted to competing firms. Our goals were to:
- Transform a brand-new logo into a full visual identity and style guide
- Build a streamlined site covering Home, About, Practice Areas, and Contact
- Create friction-free conversion paths—phone, form, and free-consultation scheduling
Our Approach
- Brand Foundation — Expanded the provided logo into a full standard: navy-and-gold palette, modern serif headlines, clean sans-serif body copy, and courtroom-inspired iconography.
- Site Architecture — Planned a four-page structure with anchor links for fast navigation and distinct sections for Criminal Defense and Domestic Law.
- Design & Build — Launched a Gutenberg-based WordPress theme featuring a hero headline (“Our representation suits you to a Tee”), practice-area icons, and a sticky click-to-call bar on mobile.
- Conversion Path — Added a short “Free Consultation” form routed directly to the attorney’s inbox and automated thank-you email for follow-up.
- Local SEO — Implemented LocalBusiness schema, optimized on-page copy for “Marietta criminal defense” and “Marietta divorce lawyer,” and linked the site to the existing Google Business Profile for consistent NAP data.
Outcome
- The website now appears alongside the Google Business Profile for all brand-name searches.
- Prospective clients can request a free consultation 24 / 7 via form or one-tap call.
- The firm reports a noticeable uptick in qualified inquiries traced directly to the new site.
Site Highlights
- Hero banner with bold tagline and “Free Consultation” button
- Practice-area icons guiding visitors to Criminal or Domestic Law details
- Step-by-step “How We Work” section setting clear expectations
- Accessible color palette and keyboard-friendly navigation