Custom Choice Acrylics
Canton, Georgia • Acrylic Display Manufacturer — https://customchoiceacrylics.com/
Project Snapshot
What they needed: An up-to-date, sales-ready website that actually shows off their craftsmanship and ranks for the right search terms.
What we delivered: A full-site redesign, professional product photography, and targeted on-page SEO—wrapped in a faster, mobile-friendly build.
The Challenge
Their previous site looked stuck in the early 2010s: narrow layout, dated fonts, grainy images, and pages full of outdated specs. Worse, the content wasn’t built for search, so prospective buyers rarely found them online. Custom Choice needed a modern, visually driven site that:
- Positions them as a premium, made-in-Georgia manufacturer
- Highlights real project examples to build trust with architects, retailers, and exhibit houses
- Generates new quotes through better organic visibility and clear calls to action
Our Approach
- Discovery & Strategy — Stakeholder interviews, competitor tear-downs, and SEO keyword mapping focused on “custom acrylic displays,” “retail fixtures,” and Atlanta-area queries.
- Design & Build — Re-platformed on WordPress with a clean, modular layout, full-width galleries, bold typography, and micro-interactions that guide visitors from inspiration to inquiry.
- Portfolio Photography — On-site shoot capturing high-res POP displays, museum cases, and retail fixtures; every image optimized for web without losing detail.
- SEO & Performance — Asset compression, lazy loading, schema markup, and keyword-rich copy. All pages now score 95+ in Google Lighthouse.
Results (First 90 Days Post-Launch)
- +47% organic traffic
- +32% quote-request submissions
- −1.6 s average page-load time
- 4 new B2B clients from the revamped portfolio page
Site Highlights
- Drag-to-compare slider showing “before vs. after” displays
- Filterable portfolio grid (by industry, material thickness, or finish)
- Sticky “Request a Quote” CTA that follows users on long-scroll pages
- ADA-conscious color contrast and keyboard-navigable menus
“The new site finally matches the quality of our work. We’ve already picked up projects with two national retailers who found us through Google.”
— Steve G., Operations Manager, Custom Choice Acrylics