ACL Property Services
Pompano Beach, Florida • Landscaping, Lawn Care & Pressure Washing — https://aclpropertyservices.com/
Project Snapshot
What they needed: A from-scratch brand and web presence for ACL’s new property-services division, launched to capture South Florida’s year-round demand for lawn and exterior care.
What we delivered: Name & visual identity guidance, a mobile-first WordPress site with service-specific landing pages, lead-capture forms tied to email marketing, and unified social media profiles—planned and built in an eight-week sprint during 2022.
The Challenge
Although ACL Cleaning Systems had strong regional brand recognition, its new lawn-and-landscape arm started with zero digital footprint. We needed to:
- Differentiate property-services branding while keeping a clear link to the parent company
- Create service pages for Landscaping, Lawn Care, and Pressure Washing that rank locally
- Give customers an easy path to request quotes—on desktop or a phone in the yard
Our Approach
- Brand Starter Kit — Developed a color palette, typography, and logo lock-up that nods to ACL’s existing blue-and-white scheme while adding fresh greens for outdoor work.
- Information Architecture — Built three pillar pages (Landscaping, Lawn Care, Pressure Washing) plus supporting FAQs to target “service + Pompano Beach” and surrounding-city keywords.
- Design & Build — Launched a Gutenberg-based WordPress theme with hero video, service icons, and a sticky “Request a Quote” button that deep-links to a quick-entry form.
- Lead Capture & Nurture — Connected the quote form to a Mailchimp list for same-day follow-up and seasonal promo blasts.
- Local Presence — Claimed Google Business Profile and matching @aclpropertyservices handles on Facebook, Instagram, and LinkedIn for brand consistency and review gathering.
Early Impact
- The site and Google Business Profile now appear together for branded searches, reinforcing trust.
- Each service page is already surfacing for location-based queries within the first year online.
- Quote requests reach the client instantly via email and feed directly into an organized CRM pipeline.
Site Highlights
- Full-width hero showcasing South Florida landscapes with a clear “Get Your Free Estimate” CTA
- Service-icon grid guiding visitors to Landscaping, Lawn Care, or Pressure Washing details
- Embedded Instagram slider for real-time project before/after shots
- ADA-conscious color contrast and keyboard-friendly navigation
Services Provided: Brand Identity · WordPress Development · Local SEO · Lead-Capture Integration · Social Media Setup · Ongoing Hosting & Support